Designer: Guido Chiefalo

Year: 2013
Agency: McCANN
Client: Edicola San Paolo

Commercial - 30’’
The spot was produced by Milan MRM (McCann Erikson) for the launch of the new magazine on health, well-being and daily life called BenEssere. The spot was made using a suitable navigation in order to see the content of the pages and the inside of the magazine; flipping through the various categories, you can tell, for the first time, the type of layout used and the graphic project of the magazine.

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