HBG


Creative Director: Antonio Romano
Art Director: Niccolò Desii
Designer: Guido Chiefalo, Andrea Magnini, Paolo Perrini
Strategist: Eduardo Salierno
Project Manager: Monica Solimeno
Year: 2015
Agency: INAREA
Client: HGB

The HBG Group is one of the largest Italian operators in view of the legal and entertainment game. The INAREA work led to the definition of the architecture of the group brand, the identity of the system and its brand language. The animations were created as part of the brand development and have been used on all touch points.
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